Transformation and Growth Digital Marketing & Sales
Performance and innovation management for E-Commerce and Omnichannel Businesses, data-driven marketing, connected commerce
Karl Heinz Hinzen
Karl has degrees in business administration and manufacturing engineering. He has gained rich and profound digital business expertise from several executive and management consulting roles at Facebook, Payback, Amazon, T-Mobile and Roland Berger.
He consulted and worked with a range of top brands from the telco, retail, tech and FMCG industry, transforming their functional digital marketing and e-commerce operations into customer centric, data-driven and marketing strategies, that deliver substantial growth. As VP at Payback, he managed the successful digital transformation of Europe’s largest loyalty program.
Karl focuses his freelance consultant work on helping brands to adopt their marketing, sales and CRM strategies to the changing smart shopper needs. His specialties are data-based marketing, loyalty programs, connected commerce and specific platform strategies (Facebook, Google, Amazon) for consumer and B2B businesses.