Demand generation and Transformation of Sales Channels
Growth marketing for digital B2C-businesses, development of digital sales channels, optimization of marketing investments
Dr. Burkhard Henn
Dr. Burkhard Henn has a scientific background in economics, having written his PhD thesis on Online Marketing. For more than 20 years, he has been working in management and consulting roles for digital businesses and on transformation projects.
With eBay Germany, he was responsible for performance marketing, CRM and brand building as well as driving the growth of the marketplace business. With AutoScout24, he led the international marketing organization as VP Marketing. Using a broad range of marketing instruments, he improved the company’s market position in international markets significantly. As Chief Marketing Officer of the online comparison platform Verivox, he did not only improve the efficiency of performance marketing, but also developed TV campaigns to accelerate growth and build brand awareness. The company then was sold to ProSiebenSat.1 Media SE.
In a number of consulting projects, Burkhard developed digital sales strategies for utilities (electricity and gas). One notable project was setting up a startup in this area, including planning, team setup and product development. Other projects set the focus on digital transformation and optimization of marketing investments.